In collaboration with team members Abigail Burgess, Austin Sandrin, and Julia Simpson, the brand ALPHA/BETA was created in direct competition with Jack & Jones. Three deliveries for the A/W 19 season have been designed with ten styles each. Other than garments, the ALPHA/BETA team designed appropriate graphics to go with each delivery. In order to achieve this, research was conducted through analyzing the target market, and competitive/aspirational brands.
Target Market Mood Board
Company Profile
Primary Competitors
Factories
Delivery 1 Mood Board
Delivery 1 Styles
Delivery 2 Mood Board
Delivery 2 Styles
Delivery 3 Mood Board
Delivery 3 Styles
